Well my first year as an exhibitor at the Melbourne International Flower and Garden Show was certainly a big one! I was invited to create three themed displays for Wafex as part of the Grower’s Avenue showcase. One of Australia’s leading floriculture wholesalers and exporters; Wafex offers an amazing array of Australian natives as well as their premium ‘Sovereign Flowers’ range and I was very excited to work with them for the 2012 show.
Please, allow me to show you through each of our displays at this year’s Grower’s Avenue, held within the beautiful, heritage listed Royal Exhibition Buildings…
The farmer keeps a close eye over this season’s crop – including the impressive King Protea, Banksia Menzies, Reindeer Bush and Leucadendrons ‘Red Devil’ and ‘Silvan Red’.
“Sovereign Flowers – Flowers of Excellence”
Featuring the stunning white Icebreaker rose, deep purple Lisianthus and two varieties of Hypericum, this simple but elegant display showcased the premium range available from Sovereign Flowers. When working with flowers of such a high quality, I prefer to ‘design’ as little as possible, allowing their full beauty to shine.
The quote on the mirror reads ‘Bread feeds the body, but flowers feed the soul’ – I couldn’t have put it better myself!
“65 Roses Day” Cystic Fibrosis Australia
I felt especially honoured to design this display. Cystic Fibrosis is a genetic disease which generally affects the lungs and pancreas of children. This year 65 Roses Day will be held on Friday 25th May in order to raise awareness and crucial funds for this heartbreaking condition. I felt the best way to make a statement was to recreate the Cystic Fibrosis logo using the largest, most beautiful red and white roses provided by Sovereign Flowers.
I’m proud to say that these three displays were all created without the use of floral foam. I make a conscious effort to avoid this product in all of my work, relying instead on other tried and true design techniques (more on that in another post!).
My sincere thanks go to Adrian, Darren and the team at Wafex for offering me this wonderful opportunity. And it certainly wouldn’t have been possible without the help of my two fiercest supporters – my darling husband Travis and beautiful mum Wendy, who both stuck with me through the late nights and early mornings. Thank you both from the bottom of my heart!
I hope you’ve enjoyed my little tour of the Wafex displays at this year’s Grower’s Avenue as much as I enjoyed presenting it and I’d love to hear your thoughts…